I assume that the overlap in their markets is something along the line of zero percent. That said, it does seem like a generally intelligent move to help diversify their product offering. This could be a huge win for consumer access, as MV’s dealership network is anemic and HD’s is definitely not.
The deal will purportedly cost HD $109M of which $70M is existing debt that HD will be presumably retiring. It is consistently entertaining to watch non-Italian companies try to run Italian companies. Hopefully HD will fare better at it than other similar historical examples.