Autostrade Hogs!

Last week, Harley-Davidson announced they were acquiring MV Agusta. My head spun.

I assume that the overlap in their markets is something along the line of zero percent. That said, it does seem like a generally intelligent move to help diversify their product offering. This could be a huge win for consumer access, as MV’s dealership network is anemic and HD’s is definitely not.

The deal will purportedly cost HD $109M of which $70M is existing debt that HD will be presumably retiring. It is consistently entertaining to watch non-Italian companies try to run Italian companies. Hopefully HD will fare better at it than other similar historical examples.

Hats off to Claudio Castiglioni and Massimo Tamburini! This all will presumably give Ducati a run for their money in a couple years. Nothing like competition to benefit the consumer!

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