Chanel = Whiskey = Goo

Listen, let’s come down to reality. Jacque Polge’s job with Chanel No. 5 is not to make the same goo week in and week out. Because the truth of the matter is, the flowers you pick this month are going to be different than the flowers you pick next month – you can’t change that. So part of the perfumer’s job has always been to blend the old with the new to make sure there is a consistent standard. It’s no different than the Whiskey blenders that have to do the same thing. – Michael Edwards

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