I recently re-stumbled across this ad campaign and wanted to do a quick blog post on it for those who might not have seen it originally. I was spurred on to finally create this post by Facebook God, who recently asked for suggestions on new commandments – to which I instinctively suggested “Thou shall not hate.”
Started by Benetton Group, Unhate is a foundation which “seeks to contribute to the creation of a new culture against hate.” Tough to argue with that goal, IMO. In 2011 they released a campaign of world leaders smooching. Yes, they are thusly dated a bit. Some of the images sparked shitstorms. Why the outrage? Well, because of ‘hate,’ that’s why. I think they’re all stupendous. Enjoy!